Now that we're back from the Eurobike and Prodays shows, we can sit back and look back on what we've been through.
We felt a real break with previous years. Fewer exhibitors, fewer participants... and yet, never before have we seen such a collective desire to move up a gear .
The electric bike market needs to reinvent itself to take off again, and we feel that connectivity, which used to be an asset to differentiate ourselves in the market, is becoming the norm.
Yet it was against this uncertain backdrop that we enjoyed one of our best seasons, marked by the arrival of projects as varied as they are ambitious. Some will be launched in the next few weeks, while others are part of a long-term vision. They are also geographically diverse, with opportunities all over the world.
As we embark on this new season, we're determined to do even better, to do more, while retaining our DNA and striving to satisfy our 600+ B2B partners to date.
.webp)
Connectivity is no longer an option.
What strikes us this year is how quickly connectivity has become mainstream
Last year, we still had to explain, reassure and demonstrate the benefits of our connected modules. But this year? All those we met already knew what connectivity was and what it could do for them.
The question is no longer "Why connect my bikes?"
Butrather "How do I integrate connectivity into my offering to build customer loyalty?"
User experience has become a central lever
Today, what users are looking for, whether they are private individuals or professionals, is a fluid, simple and reassuring experience.
With this in mind, we have developed solutions such as the Neartag: a Bluetooth key that locks and unlocks automatically, simply by moving towards or away from the bike. Usage is fluid and natural, a hassle-free game-changer for everyday cycling.
The Peppilite, our compact connected module for retrofitting or simple tracking, is equally demanding in terms of protection. It's designed to reassure, alert and secure your bike without overloading it. It integrates discreetly, enhancing the peace of mind of the everyday user who, via our application, maintains a permanent link with his vehicle.
It's the same battle for professionals in the sector: fleet managers, local authorities... You need to be able to monitor key usage indicators remotely, and keep your equipment up to date. That's the challenge of our management platform, enhanced by our made-in-France tracker, the Peppino. It enables managers to stay on top of their fleet, simplify operations, and improve the overall experience at every level.
For brands, the user experience enables them to build loyalty, offer complementary services and provide our riders with ever-better service in a highly competitive market. We're not developing an app to simply track a bike, but a digital service hub that can be upgraded and customized ad infinitum to match the DNA of each partner.
In an uncertain market, flexibility is king
Another of this year's highlights is that no one knows exactly what tomorrow will bring.
Production cycles are being turned upside down, distribution methods are being transformed, and business models are being reinvented. In this fragile and changing context, flexibility is becoming an absolute necessity.
To respond to this uncertainty, we need solutions that are both modular and scalable, capable of adapting to a wide range of customer typologies.
It's with this in mind that Trackap designs its solutions: connected modules that can equip a personal bike as well as an entire fleet of shared vehicles, and a software platform capable of evolving as needs change and addressing a few bikes as well as several hundred. This DNA drives all our hardware and software developments, enabling us to diversify without ever stretching our resources.
What do I remember about this season?
The market is not restarting as before, it's changing direction.
Reference points are changing, expectations are evolving, and connectivity is establishing itself as a new basis for reflection. It's a far-reaching transformation, affecting the product, its use and our relationship with the user.
And it's precisely at these turning points that real opportunities arise.
That of rethinking our tools, refining our offerings, building solutions that don't simply follow the market, but help it move in the right direction.
“The stock market is a device to transfer money from the impatient to the patient.”
The Importance of Regular Review and Adjustments
Investing is not a "set it and forget it" endeavor. Regularly review your portfolio to ensure it aligns with your financial goals. Adjustments may be necessary based on changes in your objectives, market conditions, or the performance of individual investments.
